the hugonot blogHow marketers get their product recommended in AI answers.https://www.hugonot.com/Morrowen Deodorant: An AEO Case Studyhttps://www.hugonot.com/blog/morrowen-fake-deodorant-chatgpt/https://www.hugonot.com/blog/morrowen-fake-deodorant-chatgpt/Deana Burke built a fake deodorant brand, Morrowen, with a three-page site. Three weeks later ChatGPT was recommending it. Here's what marketers should take from it.Fri, 23 Oct 2026 00:00:00 GMT